Contract for Irish Beef EU and Uk Brand Health Tracking
Awarded to RED C Research and Marketing Ltd_59378. Estimated value: €60,000.
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Amounts and figures
Description
Bord Bia's overall ambition is ‘to nurture a thriving future’ – for Irish farmers and for Irish food and drink companies. A key element in delivering this ambition is to build Irish food and drink (Food Brand Ireland) and further develop its proof points. Bord Bia does this by positioning Food Brand Ireland as natural and sustainable (‘working in harmony with nature’). Key European markets for the brand of 'Irish Beef' are Germany (DE), Netherlands (NE), Italy (IT) and the United Kingdom (UK). In these markets, Bord Bia promotes 'Irish Beef' to its target market in a marketing campaign using various media in each market (i.e. TV, digital, outdoor, in-store, sponsorship and PR). The campaign in each market originates from the 'Food Brand Ireland' global brand strategy with specific adjustments for sector and market nuances. The primary marketing objective across all these markets is to build awareness for 'Irish Beef', as well as premiumising and driving preference for the brand. The business objective is to ultimately increase the frequency of purchase and consumption of 'Irish Beef' in these markets. Bord Bia wishes to commission a research programme in its key European markets to…
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Quality | Quality @ 70% | 70% |
| Cost | Cost @ 30% | 30% |
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| LOT-0001 | RED C Research and Marketing Ltd_59378 | — | 31 August 2023 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00639663-2024 | 22 October 2024 |
| OJS | 206/2024 | 22 October 2024 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €60,000.
- Who is the buyer of this tender?
- The contracting authority is Bord Bia (Irish Food Board) (European Union).
- How can I bid for public tenders in the European Union?
- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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