West Midlands Perceptions Study 2024 - AWARD
Reference ocds-b5fd17-25081a52-2d53-4bb0-80e3-b8399ed91f26 · West Midlands Growth Company Ltd e-Tendering
Awarded to Echo Research Limited for £71,900.
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Description
The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics. This piece of work needs to track progress against a series of key perceptions metrics (i) awareness/familiarity with the region's offer as an investment, business and tourism destination. (ii) positive/negative sentiment about the region's offer and (iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands. It needs to target the following key audiences (i) domestic and overseas visitors and (ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets. These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier. It needs to track the effectiveness of our marcomms activity in terms of…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Echo Research Limited | £71,900 | 19 August 2024 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | c8df1244-6ea3-4909-a7da-51aa1692abee-783615 | 6 September 2024 |
| Contracts Finder | c8df1244-6ea3-4909-a7da-51aa1692abee-783615 | 6 September 2024 |
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Frequently asked questions
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- The submission deadline is 19 July 2024, 12:00. Check the official source, as dates can be modified.
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- The contracting authority is West Midlands Growth Company Ltd e-Tendering (United Kingdom).
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