Web Optimisation Platform
Buyer: University of Exeter
- Published
- 17 November 2025
- Estimated value
- £219,800
- Place of performance
- UK
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 074310-2025
- Reference
- ocds-h6vhtk-059614
- Official source
- Official source
CPV codes
- 72000000IT services: consulting, software development, Internet and support
Description
We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| AB Tasty LTD | £219,800 | 6 November 2025 |
Official publications
- FTS · 074310-2025 · 17 November 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £219,800.
- Who is the buyer of this tender?
- The contracting authority is University of Exeter (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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