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Awarded United Kingdom Services

Web Optimisation Platform

Buyer: University of Exeter

Published
17 November 2025
Estimated value
£219,800
Place of performance
UK
Procedure
Open procedure
Lots
1
Notice number
074310-2025
Reference
ocds-h6vhtk-059614
Official source
Official source

CPV codes

Description

We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

Awards

Awarded toAmountDate
AB Tasty LTD £219,800 6 November 2025

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £219,800.
Who is the buyer of this tender?
The contracting authority is University of Exeter (United Kingdom).
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Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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Data collected from official public procurement sources. Amounts as published by the buyer.