WCC Bus Marketing Campaigns 2026
Buyer: Warwickshire County Council
- Published
- 2 June 2026
- Estimated value
- £208,350
- Place of performance
- UKG1
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 051774-2026
- Reference
- ocds-h6vhtk-066c05
- Official source
- Official source
CPV codes
- 79340000Advertising and marketing services
Description
Use of public transport, particularly bus services, has been in decline in the UK for a number of years running up to 2020 and the COVID-19 pandemic. This trend has been reflected across all demographics. Nationally, to try and increase the number of people using bus travel, the Department for Transport is running a £3 Adult Single Bus Ticket flat fare pilot across the UK, which will run until at least March 2027. This is an opt in scheme for bus operators who are compensated for signing up to the scheme. In December 2022, Warwickshire County Council formed The Warwickshire Enhanced Partnership for Buses, signed up to by all bus providers in the County and which aims to support the improvement of bus services across Warwickshire and provide residents with a viable, affordable and environmentally friendly alternative to car travel. Following an extensive branding exercise, it was decided that The Warwickshire Enhanced Partnership for Buses would be branded as Warwickshire Buses. The only data available on bus usage is provided by Stagecoach (which covers c.80% of bus usage in Warwickshire). This shows a decline in passengers and journeys: WarwickshireBuses_StagecoachUsageData.xlsx B…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| AGENT MARKETING LIMITED | £208,350 | 2 June 2026 |
Official publications
- FTS · 051774-2026 · 2 June 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £208,350.
- Who is the buyer of this tender?
- The contracting authority is Warwickshire County Council (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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