Travel Wales by TfW: Retail, Marketplace and Licensing Ecosystem / Teithio Cymru gan TrC: Manwerthu, Y Farchnad ac Ecosystem Trwyddedu
Buyer: Transport for Wales
Prior notice. Estimated value: £100,000.
Description
Transport for Wales (TfW) is exploring the development of a phased Travel Wales retail, marketplace and licensing ecosystem. The ambition is to create a commercially sustainable proposition that generates non-farebox revenue, strengthens the Travel Wales brand, enhances customer engagement, and creates opportunities for Welsh businesses, tourism partners and other organisations. The potential scope may include: • customer research, proposition development and demand validation; • retail strategy, product sourcing and product development; • ecommerce platform provision, payment services and systems integration; • retail operations, warehousing, fulfilment, delivery, returns and customer service; • marketing, content, customer engagement and performance analytics; • station, event and pop-up retail opportunities; • tourism, destination and experience-led products and services; • marketplace capability, seller onboarding and marketplace governance; • strategic partnerships, brand collaborations and sponsorship opportunities; • intellectual property management, licensing and royalty-based commercial opportunities. Potential phased approach Phase 1: Establish the Core Proposition Develo…
Official publications
- FTS · 097186-2026 · 14 October 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £100,000.
- Who is the buyer of this tender?
- The contracting authority is Transport for Wales (United Kingdom).
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- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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