TRAS3118 - Refresh of the Transport User Personas
Reference ocds-b5fd17-a35b86f3-8f00-467a-9c8e-9a6d6e862ffe · DfTc - Department for Transport
Awarded to IPSOS (MARKET RESEARCH) LTD for £500,000.
Interested in tenders like this? Get the next tenders like this one published in the United Kingdom by email. Free, no card needed.
Amounts and figures
Description
The Transport User Personas were launched in 2023 and directly supports tailored policy-making and communications. We will undertake a refresh of the Transport User Personas to support the department's Improving Journeys for People strategic outcome. The refresh will provide updated analysis and tools for the persons and the work will involve: - Updating the data - Adding new aspects of transport e.g. road safety behaviour, freight and aviation and maritime - Increasing coverage of rural areas - Refreshing the appearance of the personas and outputs - Introducing some chatbot-style functionality to make the tool more interactive e.g. helping users to identify which personas are most important for policy questions. The project will take about a year, concluding with the relaunch of the personas in September 2027.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| IPSOS (MARKET RESEARCH) LTD | £500,000 | 24 August 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 2334fddc-16e8-4c81-9ba9-2a76a114409b-911897 | 24 August 2026 |
| Contracts Finder | 2334fddc-16e8-4c81-9ba9-2a76a114409b-911897 | 24 August 2026 |
Other tenders from DfTc - Department for Transport
See the buyer →- Aviation Decarbonisation Advice Contract Published: 4 November 2026
- Transport Data Standards Ecosystem Published: 20 October 2026
- Vehicle Lighting Glare Research - Phase 2 Published: 19 October 2026
- Valuing Risk in Appraisal Published: 14 October 2026
- Transit Oriented Development (TOD) Strategy for the Odesa region Published: 28 September 2026
- P4105012 Provision of Legal Services to the Department for Transport: Partnership Arrangement Published: 25 September 2026
- P4105005 Provision of Legal Advisers for HS2 Phase 2 Disposal Programme Published: 19 August 2026
- DfT Executive Appointments- Great British Railways & Euston Delivery Company Published: 18 August 2026
- Bus Service Improvement Programme Published: 13 August 2026
- P4105014 Legal Advisers for High Speed Major Rail Projects Group Published: 11 August 2026
Previous and next from DfTc - Department for Transport
Similar open tenders
- ITT - Historic Gardens: Supporting Adaptation to a Changing Climate – Case Studies - UID 372
- VRU Learning Partner to Support Custody Based Intervention Programme
- Screen Culture 2033 Interim Evaluation
- BRCD Contracts for Innovation Challenge 1
- Tees Bird Mapping Project
- Datblygu Hyfforddwyr a System Hyfforddi Fframwaith Ymgynghori / Coach and Coaching System Development Consult…
Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 8 July 2026, 12:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £500,000.
- Who is the buyer of this tender?
- The contracting authority is DfTc - Department for Transport (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
How can I find out about similar tenders when they are published?
Create an account at el-vinculo.com and we give you a free month and set up your company's filters — contract type, CPV codes, value and territory — so you are the first to know when new tenders like this one come out in the United Kingdom. We email you as soon as one matching your profile is published, with the whole deadline ahead to prepare the bid.
Create a free account and receive new public tenders published in the United Kingdom that match your business, every day.