Tracking the audience of British Olympic and Paralympic Sport

Amounts and figures

Description

UK Sport is on a mission to create the greatest decade of extraordinary sporting moments, reaching, inspiring and uniting the nation. As we've set out in our strategic plan (Strategic Plan 2021-31 | UK Sport), one of our ambitions is to grow a thriving sporting system, supporting our sporting community across the UK to be ever-more collaborative, setting a diverse, ethical and sustainable agenda for tomorrow. Relevancy has been identified as a major challenge facing British Olympic and Paralympic Sport. It forms a meaningful part of our System Master Planning Programme. However, we currently have very little reliable data to understand, track and measure the audience engagement of British Olympic and Paralympic sport. Therefore, UK Sport is seeking external services to support us in understanding, tracking and measuring the audience of Olympic and Paralympic Sports to see how many people are genuinely engaging with, and caring about, elite sport and the athlete's competing. We would like to use this insight to: - At a system level, raise greater awareness of (and continually validate) this challenge of relevancy to O&P Sport, relative to pro sports. - At a UK Sport lev…

Official publications

• Data Services Sports Content (All Olympic and Paralympic Sports and Disciplines)
  Published: 9 October 2025
• Direct SIP Services (Telephony) Direct Award via CCS Network Services 3Lot 4b: Digital Communication Services (Unified Communications)
  Published: 18 June 2025
• Provision of an AI Technological Solution to Safeguard and Protect Funded Athletes and Coaches from Online Abuse
  Published: 3 February 2025
• Collaborative Pilot of NGBs aimed at building common digital and data foundations and capability
  Published: 22 November 2024
• Collaborative pilots aimed at building greater Reach and Relevancy for British Olympic and Paralympic Sport
  Published: 15 November 2024
• Public Attitudes Tracker (2024)
  Published: 23 November 2023

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Frequently asked questions

What is the deadline to bid for this tender?

The submission deadline is 17 January 2025, 12:00. Check the official source, as dates can be modified.

What is the estimated value of this tender?

The estimated value published by the buyer is £12,000.

Who is the buyer of this tender?

The contracting authority is THE UNITED KINGDOM SPORTS COUNCIL (United Kingdom).

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