To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Reference ocds-b5fd17-6e3d5b79-bbae-4ef2-bada-518299d724b7 · DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
Awarded to Tesco, Morrisons, M&S, Sainsbury, Waitrose for £950,000.
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Amounts and figures
Description
Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Tesco, Morrisons, M&S, Sainsbury, Waitrose | £950,000 | 28 February 2024 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 58aeb4a9-b7cb-484f-b475-6a16b798a193-727665 | 29 February 2024 |
| Contracts Finder | 58aeb4a9-b7cb-484f-b475-6a16b798a193-727665 | 29 February 2024 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 21 February 2024. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £950,000.
- Who is the buyer of this tender?
- The contracting authority is DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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