TEN-2526-043 (PA2023) Digital Tracking Tool
Buyer: 1
- Published
- 6 March 2026
- Submission deadline
- 27 March 2026
- Estimated value
- £160,000
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 020546-2026
- Reference
- ocds-h6vhtk-066482
- Official source
- Official source
CPV codes
- 71621000Technical analysis or consultancy services
Description
The Creative Services and operational design teams are currently undertaking a strategic redesign and optimisation of the Nest website. While multiple data sources currently inform decision-making, a critical gap remains in understanding user behaviour—specifically the "why" behind online actions. To address this, we require enhanced behavioural insights to better analyse user journeys, funnel performance, and content engagement. The tool will enable us to capture and interpret visual understanding of how users interact with the website, to optimise journeys and improve engagement. Ideally, we are looking for a tool that will offer the following: Visual behavioural insights Support session-level replay and heatmapping Journey-level behavioural analysis across pages and devices. Friction and drop-off diagnostics at interaction level Integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms) The tool will support the Strategic Refresh of the Website and Journey Optimisation; we are looking to implement a digital experience analytics platform that goes beyond traditional web analytics. This tool will empower teams with gran…
Official publications
- FTS · 020546-2026 · 6 March 2026
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 27 March 2026. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £160,000.
- Who is the buyer of this tender?
- The contracting authority is 1 (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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