Social Media Management Platform.
- Published
- 2 October 2026
- Submission deadline
- 12 October 2026
- Estimated value
- £50,000
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 2
- Notice number
- 093069-2026
- Reference
- ocds-h6vhtk-077f1f
- Official source
- Official source
CPV codes
- 30233000Media storage and reader devices
- 32412100Telecommunications network
- 32417000Multimedia networks
Description
TITLE Social Media Management Platform Ref SMBC 26061 The Communications team began using a social media management tool in 2024 as part of broader changes to the way the team works. A social media management tool enables the council to: • Understand what audiences and topics involving the council are trending on social media platforms • Listen proactively to understand reputational issues and risks, and then go on to strategically plan content and campaigns to ensure the council’s communications function supports the delivery of the council’s strategic objectives and helps boost reputation to aid with recruitment of staff and improved customer experience • Utilise marketing reports and analytics functions that are not available on native platforms to understand engagement across all channels • Measure the impact of campaigns and test messaging to understand what resonates with citizens across each channel • Regularly analyse data to make informed strategic decisions and identify opportunities to drive revenue for the council In the long term, as a part of the council's customer journey planning, a social media management tool will allow for social media data to sit alongside othe…
Official publications
- FTS · 093069-2026 · 2 October 2026
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 12 October 2026. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £50,000.
- Who is the buyer of this tender?
- The contracting authority is Sandwell Metropolitan Borough Council (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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