Social Brand Guardianship
Reference ocds-h6vhtk-060d9a · Transport for Wales
Awarded to Uned Stuido for £6,000,000.
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Amounts and figures
Description
Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel. Core services include (but not limited to): - Strategic brand direction, evolution and innovation - Branded customer experience development - Brand guardianship, governance and standards - Creative development and brand activation - Strategic expertise, insight and cross‑agency collaboration
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| 1 | Uned Stuido | £6,000,000 | 22 April 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 036754-2026 | 22 April 2026 |
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- The contracting authority is Transport for Wales (United Kingdom).
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