Search Engine Optimisation (SEO) Services
Reference ocds-h6vhtk-0429c3 · Transport for Wales
Awarded to N21 GROUP LIMITED for £600,000.
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Amounts and figures
Description
2.1 This contract will help us develop and build our SEO strategy and deliver key SEO activities over a long-term relationship to cement our position as the go to organisation for travel in Wales and the borders. 2.2 Our key objectives are to Increase revenue, Enhance customer experience and Drive modal shift. As our SEO partner this may take the form of: - Building a solid Technical SEO platform. To ensure that the tfw.wales website is functioning as fast and as smooth as possible to be able to support demand of traffic levels and use of different devices. - Assessing on site SEO. To ensure we are found by users, important content is visible and the information is available and clear. - Identifying off site SEO opportunities and helping us leverage them. 2.3 As an organization we have a portfolio of 30+ websites/apps that are under our control. We’re currently in the middle of our ‘1 domain’ project which involves us closing down our subsites and absorbing them into our main website (tfw.wales) to create a ‘one stop shop’ website and app for users in Wales and the borders. Throughout this strategy we’ll need support to boost our main site’s SEO performance as well as optimizing th…
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| 1 | N21 GROUP LIMITED | £600,000 | — |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 019330-2025 | 7 May 2025 |
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