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Awarded United Kingdom Services

SE1208 - PR and Communications Agency

Reference ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418 · Sport England

Awarded to 23RED LIMITED for £400,000.

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Amounts and figures

£4,000,000
Estimated value

Description

Sport England is tendering for a PR and communications agency to support our behaviour change campaigns, specifically This Girl Can, our campaign to help women get active and get moving. Sport England is seeking through this tendering process to award a contract to provide these (Services) for an initial term of 24 months and a unilateral option of Sport England to extend for further periods up to a maximum of 12 months. The successful supplier will be able to drive positive media coverage that supports Sport England's integrated behaviour change campaigns and communications, specifically This Girl Can. This includes identifying opportunities to generate media coverage, creating materials, briefing and events and securing media interest with key journalists, publications and programmes. There will be a mix of day-to-day press office support as well as larger campaign spikes (anticipated up to three a year) and the supplier will be expected to work flexibly throughout the contract to deliver maximum value. The supplier should be able to work across all channels and media to create campaigns that don't rely on paid media or celebrities to reach their audiences and deliver res…

Awards

Awarded toAmountDate
23RED LIMITED £400,000 6 March 2026

Official publications

MediumReferenceDate
FTS d5457de2-0942-4d2b-8679-7b633d0c27f6-889393 20 March 2026
Contracts Finder d5457de2-0942-4d2b-8679-7b633d0c27f6-889393 20 March 2026

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Frequently asked questions

What is the deadline to bid for this tender?
The submission deadline is 5 December 2025, 12:00. Check the official source, as dates can be modified.
What is the estimated value of this tender?
The estimated value published by the buyer is £4,000,000.
Who is the buyer of this tender?
The contracting authority is Sport England (United Kingdom).
How can I bid for public tenders in the United Kingdom?
Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.

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Data collected from official public procurement sources. Amounts as published by the buyer.