Sails of the South Advertising
Buyer: Portsmouth City Council
- Published
- 9 July 2026
- Place of performance
- UKJ31
- Lots
- 1
- Notice number
- 064501-2026
- Reference
- ocds-h6vhtk-06c708
- Official source
- Official source
CPV codes
- 32321200Audio-visual equipment
- 32321300Audio-visual materials
- 32322000Multimedia equipment
- 79341000Advertising services
- 79342200Promotional services
Description
Portsmouth City Council (The Council) is seeking to procure an advertising solution associated with digital projection advertising at the "Sails of the South" (Tri Sail structure). The Council has a need to update existing non-digital advertising infrastructure and create digital advertising infrastructure on the M275. As a dynamic waterfront city at the heart of South Hampshire, Portsmouth attracts visitor numbers of in excess of 12.4 million per year. The Sails of the South are a prominent 43-metre gateway structure located on the M275 at the primary entrance to Portsea Island. Installed in 2001, the landmark reflects Portsmouth's maritime identity and forms a highly visible feature for vehicles entering the city. The location benefits from significant traffic flow, with approximately 31.4 million vehicle movements per year (c. 86,000 per day), providing a strong advertising proposition in a gateway location. Historically, the structure has supported projection-based advertising, generating income for the Council. However, the previous system is no longer operational, and PCC is now considering options to reintroduce a modern, flexible, and commercially viable digital advertisin…
Official publications
- FTS · 064501-2026 · 9 July 2026
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- The contracting authority is Portsmouth City Council (United Kingdom).
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