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RHOI: Ymgyrch Marchnata Integredig, Cyfathrebu a Newid Ymddygiad / Integrated Marketing, Communications and Behaviour Change Campaign

Reference ocds-h6vhtk-07b3a2 · Awdurdod Parc Cenedlaethol Eryri

Open until 30 November 2026, estimated value £35,000.

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Amounts and figures

£35,000
Estimated value
1
Lots

Description

Mae RHOI wedi cael ei ysbrydoli gan lwyddiant CopenPay ac mae'n rhan o'r dull rhyngwladol ehangach DestinationPay. Mae'r egwyddor sylfaenol yn syml: anogir pobl i wneud rhywbeth cadarnhaol ar gyfer y lleoedd maen nhw'n ymweld â nhw ac, yn gyfnewid, derbyn gwobr gan fusnes neu sefydliad sy'n cymryd rhan. Bydd y rhaglen yn canolbwyntio i ddechrau ar Y Bala a Betws-y-Coed fel ardaloedd peilot, gyda'r nod o dyfu ar draws rhanbarth ehangach Eryri dros amser. Bydd gweithgareddau'n cael eu darparu gan amrywiaeth o sefydliadau partner, grwpiau cymunedol, busnesau a sefydliadau eraill. Bydd busnesau sy'n cymryd rhan yn darparu gwobrau i bobl sy'n cwblhau gweithgareddau cymwys. Mae enghreifftiau o'r mathau o ymddygiad y gallai RHOI eu hannog yn cynnwys dewis trafnidiaeth gyhoeddus, gwirfoddoli, cymryd rhan mewn gweithgareddau casglu sbwriel neu gadwraeth, cefnogi gweithgareddau diwylliannol lleol, dysgu neu ddefnyddio'r Gymraeg, a chymryd rhan mewn gweithgareddau sy'n cyfrannu'n gadarnhaol at gymunedau ac amgylchedd yr ardal. Nid yw'r rhaglen wedi'i bwriadu i weithredu fel cynllun disgownt na theyrngarwch confensiynol. Rhoddir pwyslais ar annog pobl i wneud dewisiadau cadarnhaol a chymryd rh…

Award criteria

TypeCriterionWeight
QualityAnsawdd y dull a’r strategaeth arfaethedig / Quality of proposed approach and strategy20%
QualityDull newid ymddygiad / Behaviour change approach20%
QualityDull creadigol, brand a chyfathrebu dwyieithog / Creative, brand and bilingual approach15%
CostCynllun marchnata, sianeli a chyrhaeddiad cynulleidfa / Marketing plan, channels and audience reach15%
PriceCyllideb a gwerth am arian / Budget and value for money10%
QualityMesur a Dangosyddion Perfformiad / Measurement and KPI's10%
QualityArbenigedd a Phrofiad Perthnasol / Relevant Experience and Expertise10%

Official publications

MediumReferenceDate
FTS 105026-2026 5 November 2026

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Frequently asked questions

What is the deadline to bid for this tender?
The submission deadline is 30 November 2026, 12:00. Check the official source, as dates can be modified.
What is the estimated value of this tender?
The estimated value published by the buyer is £35,000.
Who is the buyer of this tender?
The contracting authority is Awdurdod Parc Cenedlaethol Eryri (United Kingdom).
How can I bid for public tenders in the United Kingdom?
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Data collected from official public procurement sources. Amounts as published by the buyer.