Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB
- Published
- 25 November 2025
- Submission deadline
- 19 January 2026
- Estimated value
- £566,666
- Place of performance
- NL
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 076957-2025
- Reference
- ocds-h6vhtk-05e897
- Official source
- Official source
CPV codes
- 79342000Marketing services
Description
The AHDB representative requirements for the selected markets include, but not limited to: • Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year • Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. • Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities . Initial 2 year contract with options of 1+1 extensions Closing date is NOON 19th Jan 2026. Estimated cost £170k (VAT inclusive) per annum. e-Sourcing portal is https://defra-family.force.com/s/Welcome
Official publications
- FTS · 076957-2025 · 25 November 2025
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 19 January 2026. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £566,666.
- Who is the buyer of this tender?
- The contracting authority is AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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