Recycle Week Evaluation and PR stats
Reference ocds-h6vhtk-06eae3 · Waste & Resources Action Programme
Awarded to ICARO CONSULTING LIMITED for £25,000.
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Amounts and figures
Description
Recycle Week 2026 will run from 14-20 September 2026 but with core campaign activity running from 31 August to 30 September and aims to increase recycling participation among adults (with a focus on 18-34 year-olds) who believe recycling is worthwhile in principle but are not consistently recycling all recyclable items. The campaign will focus on building a stronger sense of recycling worthwhileness, helping people understand that their individual recycling actions make a meaningful difference. Creative assets will use character-led storytelling to demonstrate what commonly missed recyclable items could become when recycled, encouraging citizens to think twice before placing items in general waste.
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| 1 | ICARO CONSULTING LIMITED | £25,000 | — |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 080512-2026 | 24 August 2026 |
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