RBGKEW1378 - Market Research Framework
Buyer: Royal Botanic Gardens, Kew
- Published
- 5 June 2025
- Estimated value
- £3,000,000
- Place of performance
- UKI
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 030352-2025
- Reference
- ocds-h6vhtk-04d53f
- Official source
- Official source
Description
The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew’s marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| The Nursery Research & Planning Ltd | — | — |
| Decision House Limited | — | — |
| Morris Hargreaves McIntyre | — | — |
| MUSTARD MARKET RESEARCH LTD | — | — |
Official publications
- FTS · 030352-2025 · 5 June 2025
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- RBGKEW1398 - Fungarium Sequencing Project Phase 2
- Combined Liability Insurance Policy
Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £3,000,000.
- Who is the buyer of this tender?
- The contracting authority is Royal Botanic Gardens, Kew (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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