PHD Strategic Pricing, Ticketing and Demand Study
- Published
- 10 August 2026
- Submission deadline
- 11 September 2026
- Estimated value
- £60,000
- Place of performance
- UK
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 3
- Notice number
- 075910-2026
- Reference
- ocds-h6vhtk-06e096
- Official source
- Official source
CPV codes
- 73000000Research and development services and related consultancy services
Description
PHD has identified a need for specialist expertise to address several strategic questions that cannot be answered internally with sufficient confidence. Existing evidence suggests pricing, admissions structure and visitor decision-making are affecting demand and conversion. However, the organisation requires independent analysis and modelling to understand: • Whether current pricing levels suppress demand. • How visitor segments respond to price and product structure. • The impact of removing lower-commitment admission products. • The relationship between yield, volume and long-term sustainability. • The role of digital channels in visitor conversion. • How future ticketing structures can support both commercial performance and audience growth. Deliverables • The commission is expected to produce: • A recommended admissions architecture. • A recommended pricing framework. • Recommendations regarding lower-priced entry products. • Recommendations regarding Gift Aid. • Recommendations regarding discounting. • Recommendations regarding affiliate, trade and third-party sales. • A practical implementation roadmap for Easter 2027. Procurement Structure An open competitive procureme…
Official publications
- FTS · 075910-2026 · 10 August 2026
Other tenders from National Museum of the Royal Navy
- Royal Navy Museums Broadband Services
- Shipwright Support Contract
- Waste Collection Services for HMS Victory Project
- Metal Work Fabrication for Lift Support System for HMSV Project
- Appointment of Creative/Advertising Agency for Creative Campaign for Portsmouth Historic Dockyard (2025 Issue)
- Appointment of M&E Services Contractor for HMS Victory Conservation Project
- Appointment of Design and Production Services
- Appointment of Caulking Works for HMS Trincomalee (2025)
- Timber Lamination Jig for HMSV Project
- Provision of IT Security Solutions (2025)
Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 11 September 2026. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £60,000.
- Who is the buyer of this tender?
- The contracting authority is National Museum of the Royal Navy (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
Create a free account and receive new public tenders published in the United Kingdom that match your business, every day.