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Awarded United Kingdom Services

Out of Home Advertising - University of Birmingham Dubai Campus

Buyer: THE UNIVERSITY OF BIRMINGHAM

Published
9 May 2025
Place of performance
AE
Procedure
Direct award
Lots
1
Notice number
020168-2025
Reference
ocds-h6vhtk-050924
Official source
Official source

CPV codes

Description

The requirement is for Media resources for the execution of the Out of Home campaign, to raise brand awareness of the university's Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision.

Awards

Awarded toAmountDate
BackLite Media LLC — 9 May 2025

Official publications

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The contracting authority is THE UNIVERSITY OF BIRMINGHAM (United Kingdom).
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Data collected from official public procurement sources. Amounts as published by the buyer.