Optimizely Experimentation Platform Renewal
Reference ocds-b5fd17-3ca2626c-bb38-4dd8-b7f8-b38990f76d70 · H M Revenue & Customs
Awarded to ATOS IT SERVICES UK LIMITED for £40,797,307.
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Amounts and figures
Description
HM Revenue & Customs (HMRC) has awarded a 24-month call-off contract under Crown Commercial Service Framework RM6098 Technology Products & Associated Services 2 (TePAS 2), Lot 3: Software, for the renewal and ongoing support of the Optimizely Experimentation Platform. The contract has been awarded to Atos IT Services UK Limited. The contract provides HMRC with continued access to the Optimizely Experimentation Platform Business Tier, Optimizely Experimentation Usage Platform, Optimizely Experiment Collaboration, standard support, licence and subscription administration, and associated professional services. The platform supports experimentation, A/B testing, optimisation and evidence-based improvement of HMRC digital customer journeys. The contract includes an annual allowance of 25,000,000 impressions, resetting each contract year, together with 10 professional services days during Contract Year 1 to support optimisation strategy, experimentation capability, governance, knowledge transfer and service improvement activities. The contract commenced on 1 October 2026 and will expire on 30 September 2028. The total contract value is £407,973.07 excluding VAT. The procurement …
Awards
| Awarded to | Amount | Date |
|---|---|---|
| ATOS IT SERVICES UK LIMITED | £40,797,307 | 8 October 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | fd7d6382-09ef-4a1a-ab4b-efd8b378338d-917584 | 13 October 2026 |
| Contracts Finder | fd7d6382-09ef-4a1a-ab4b-efd8b378338d-917584 | 13 October 2026 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 17 August 2026, 16:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £40,797,307.
- Who is the buyer of this tender?
- The contracting authority is H M Revenue & Customs (United Kingdom).
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