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Awarded United Kingdom Services

National Gambling Helpline

Buyer: NHS England

Published
29 September 2026
Estimated value
£14,500,000
Procedure
Direct award
Lots
1
Notice number
091816-2026
Reference
ocds-h6vhtk-0697fb
Official source
Official source

CPV codes

Description

The introduction of the Statutory Gambling Levy in October 2025 resulted in NHS England becoming responsible responsible for commissioning the gambling harms treatment pathway, from referral and triage through to aftercare, as of 1st April 2026. The National Gambling Helpline, delivered by GamCare, a VCSE organisation, is an established, live service providing multi-channel access (including telephone, email, WhatsApp and online) and plays an integral role in the treatment system as a primary referral route into treatment and support services. GamCare owns the established national helpline number, which is extensively embedded across marketing and referral routes used by gambling operators, financial institutions, local authorities and VCSE providers. Maintaining continuity of this access route is critical, as changes would require extensive engagement and lead time, with potential disruption to patient access and referral flows. The requirement is limited to continuation of the existing service to ensure system stability during transition to future commissioning arrangements.

Awards

Awarded toAmountDate
GamCare £14,500,000 15 June 2026

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £14,500,000.
Who is the buyer of this tender?
The contracting authority is NHS England (United Kingdom).
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Data collected from official public procurement sources. Amounts as published by the buyer.