Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing
Buyer: Sheffield Hallam University
- Published
- 12 August 2025
- Estimated value
- £10,416,667
- Place of performance
- UKE32
- Procedure
- Restricted procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 048138-2025
- Reference
- ocds-h6vhtk-05866c
- Official source
- Official source
CPV codes
- 79310000Market research services
- 79340000Advertising and marketing services
Description
The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: ● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International ● raising the profile and enhancing the reputation of the University through institutional positioning and research impact ● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace ● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives ● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.
Official publications
- FTS · 048138-2025 · 12 August 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £10,416,667.
- Who is the buyer of this tender?
- The contracting authority is Sheffield Hallam University (United Kingdom).
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- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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