Media and Creative Services
Buyer: Crown Commercial Service
- Published
- 8 December 2025
- Estimated value
- £1,590,000,000
- Procedure
- Open procedure
- Notice number
- 080692-2025
- Reference
- ocds-h6vhtk-0502d0
- Official source
- Official source
CPV codes
- 79340000Advertising and marketing services
- 92200000Radio and television services
Description
Crown Commercial Service, as the Authority, has put in place an agreement that will provide marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement will be the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns. The framework will be established as follows: Lot 1 and Lot 2: for 4 years and 6 months which includes an initial 6 month non-trading mobilisation period. Lots 3, and 7: 4 years.
Lots (4)
| Lot | Description | CPV code | Amount |
|---|---|---|---|
| 1 | Lot 1 | 79340000 Advertising and marketing services | — |
| 2 | Lot 2 | 79340000 Advertising and marketing services | — |
| 3 | Lot 3 | 79340000 Advertising and marketing services | — |
| 4 | Lot 4 | 79340000 Advertising and marketing services | — |
Awards
| Awarded to | Amount | Date |
|---|---|---|
| WAVEMAKER LIMITED | £1,500,000,000 | 8 December 2025 |
| DIGITAL UNLIMITED GROUP | £50,000,000 | 8 December 2025 |
| HAVAS UK LIMITED | £50,000,000 | 8 December 2025 |
| M&C SAATCHI (UK) LIMITED | £50,000,000 | 8 December 2025 |
| WPP plc | £20,000,000 | 8 December 2025 |
| OMD Group Limited | £20,000,000 | 8 December 2025 |
Official publications
- FTS · 080692-2025 · 8 December 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £1,590,000,000.
- Who is the buyer of this tender?
- The contracting authority is Crown Commercial Service (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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