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Awarded United Kingdom Services

Media and Creative Services

Buyer: Crown Commercial Service

Published
8 December 2025
Estimated value
£1,590,000,000
Procedure
Open procedure
Notice number
080692-2025
Reference
ocds-h6vhtk-0502d0
Official source
Official source

CPV codes

Description

Crown Commercial Service, as the Authority, has put in place an agreement that will provide marketing and communication services to be used by Central Government Departments and all other UK Public Sector Bodies, including Local Authorities, Health, Police, Fire and Rescue, Education and Devolved Administrations. This commercial agreement will be the recommended vehicle for all Media and Creative Services required by UK Central Government Departments. This includes but is not limited to: - media strategy, planning and buying - creative strategy and ideation - content production and fulfilment - marketing events - strategic advice, media auditing and assurance services that support the running of marketing and communications campaigns. The framework will be established as follows: Lot 1 and Lot 2: for 4 years and 6 months which includes an initial 6 month non-trading mobilisation period. Lots 3, and 7: 4 years.

Lots (4)

LotDescriptionCPV codeAmount
1 Lot 1 79340000 Advertising and marketing services —
2 Lot 2 79340000 Advertising and marketing services —
3 Lot 3 79340000 Advertising and marketing services —
4 Lot 4 79340000 Advertising and marketing services —

Awards

Awarded toAmountDate
WAVEMAKER LIMITED £1,500,000,000 8 December 2025
DIGITAL UNLIMITED GROUP £50,000,000 8 December 2025
HAVAS UK LIMITED £50,000,000 8 December 2025
M&C SAATCHI (UK) LIMITED £50,000,000 8 December 2025
WPP plc £20,000,000 8 December 2025
OMD Group Limited £20,000,000 8 December 2025

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £1,590,000,000.
Who is the buyer of this tender?
The contracting authority is Crown Commercial Service (United Kingdom).
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Data collected from official public procurement sources. Amounts as published by the buyer.