MCard Integrated Campaign 2025
Reference ocds-b5fd17-6ba0b311-174c-402e-b89d-6f8c182169ac · West Yorkshire Combined Authority
Awarded to The Ark Marketing & Media Ltd for £599,860.
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Description
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| The Ark Marketing & Media Ltd | £599,860 | 22 July 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329 | 28 July 2025 |
| Contracts Finder | ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329 | 28 July 2025 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 11 June 2025, 12:00. Check the official source, as dates can be modified.
- Who is the buyer of this tender?
- The contracting authority is West Yorkshire Combined Authority (United Kingdom).
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