Marketing Automation Platform for the National Gallery
Buyer: National Gallery
- Published
- 29 September 2026
- Estimated value
- £510,000
- Place of performance
- UKI32
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 091973-2026
- Reference
- ocds-h6vhtk-06848e
- Official source
- Official source
CPV codes
- 48445000Customer Relation Management software package
Description
We are appointing an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform is able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys. The platform will: • Enhance and support our existing tech stack; • Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase; The same platform offers a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure. We are appointing a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term
Awards
| Awarded to | Amount | Date |
|---|---|---|
| dotdigital EMEA Ltd | £510,000 | 28 September 2026 |
Official publications
- FTS · 091973-2026 · 29 September 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £510,000.
- Who is the buyer of this tender?
- The contracting authority is National Gallery (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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