Liverpool City Region Visitor Economy Media Agency Engagement Expression of Interest
- Published
- 15 September 2025
- Estimated value
- £0
- Place of performance
- UKD72
- Lots
- 1
- Notice number
- 056659-2025
- Reference
- ocds-h6vhtk-059a84
- Official source
- Official source
CPV codes
- 79341100Advertising consultancy services
- 79341200Advertising management services
- 79341400Advertising campaign services
- 79342000Marketing services
- 79400000Business and management consultancy and related services
Description
The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, is preparing to launch a tender opportunity for media agencies to support the development and delivery of a bespoke marketing campaign. This initiative will position Liverpool John Lennon Airport (LJLA) as the gateway to the Northwest of England, with a strategic focus on the Paris Charles De Gaulle (CDG) route. Campaign Objective: To promote the Northwest as a compelling visitor destination to a French audience of experience seekers, leveraging LJLA as the entry point to a diverse range of regional experiences. The campaign will aim to drive visitor dispersal across partner regions through curated travel itineraries and collaboration with travel partners. Key Campaign Features: Target audience: French experience seekers Route focus: Paris CDG to LJLA Campaign period: November 2025 - March 2026 Regional dispersal: Encouraging travel across Northwest partner destinations Content strategy: Use of themed itineraries and curated experiences to support dispersal Interested media agencies will be invited to demonstrate their capability in strategic campaign planning, creative delivery…
Official publications
- FTS · 056659-2025 · 15 September 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £0.
- Who is the buyer of this tender?
- The contracting authority is Liverpool City Region Combined Authority (United Kingdom).
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