Higher Education Marketing Agency to Support the Implementation of UK Student Recruitment Campaigns (Media Planning and Buying)
Reference ocds-b5fd17-6bb3d375-bcae-42f4-bda4-06b200ccb4c5 · UNIVERSITY OF CHESTER
Awarded to Havas People Ltd for £200,000.
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Amounts and figures
Description
The University of Chester invited tenders from specialist Higher Education marketing agencies on Lot 2 - Student Recruitment Marketing of the Education Recruitment Advertising and Resourcing Services (National) NERARS 2022 Framework Agreement (Reference: PFB4051 SU). The appointed agency will primarily support media planning and buying for UK student recruitment campaigns, with a clear focus on driving the University's growth agenda and increasing home undergraduate student numbers. This will be a two-year contract, with the option to extend for up to a further 24 months on a year-by-year basis. While the core requirement is media planning and buying, the University expects the successful agency to work collaboratively on campaign strategy, providing audience, market and competitor insights to strengthen our competitive position. Additionally, the University may occasionally draw on the agency's creative services to support the development of campaign assets and messaging. The total contract value in this notice is an estimate of the Management Fee payable in relation to the full potential four years of this contract, if extension periods are taken up. The subsequent spend t…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Havas People Ltd | £200,000 | 16 December 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 5987bbde-4491-4757-97ce-f16698a58c8e-877865 | 14 January 2026 |
| Contracts Finder | 5987bbde-4491-4757-97ce-f16698a58c8e-877865 | 14 January 2026 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 21 November 2025, 10:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £200,000.
- Who is the buyer of this tender?
- The contracting authority is UNIVERSITY OF CHESTER (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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