GMCA 1400 Experian Licenses
Reference ocds-b5fd17-9cc3a7c0-9c84-44a6-b4fb-948c735ef875 · Greater Manchester Combined Authority
Awarded to Experian Ltd for £27,095.
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Amounts and figures
Description
Experian's Mosaic Public Sector product is a social classification designed to identify groupings of consumer behaviour to support public sector decisions, resource strategies and communications. The methodology utilised is unique to Experian and has been developed over a number of years to create the social classifications - using data from a wide variety of both public and private sources, and at different levels of geography. Experian's Mosaic is designed to describe the UK population in terms of their typical demographics, social, economic, cultural, and lifestyle behaviour. The population is classified into 66 detailed 'Types' that identify groups of individuals or households that are as similar as possible to each other and as different as possible from any other group. These 'Types' group together hierarchically into 15 high level 'Groups'. Within each type there are a number of key features that make each category distinctive - which is useful when devising communications or delivery strategies targeted towards each type.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Experian Ltd | £27,095 | 13 February 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | ef55bca9-930e-4e46-938a-6228d7d5e8ac-834569 | 19 March 2025 |
| Contracts Finder | ef55bca9-930e-4e46-938a-6228d7d5e8ac-834569 | 19 March 2025 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 6 February 2025, 17:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £33,000.
- Who is the buyer of this tender?
- The contracting authority is Greater Manchester Combined Authority (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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