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Digital Inclusion Behavioural Insights Research

Reference ocds-b5fd17-57a64a5a-12d0-485a-bcd4-a306260f4257 · Cambridgeshire County Council

Closed. Submission deadline: 30 June 2024. Estimated value: £50,000.

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Amounts and figures

£50,000
Estimated value

Description

Previously, LOTI (London Office for Technology and Innovation) and a consortium of London local authorities carried out research to develop a toolkit on how to map digital exclusion. In addition to this, Westminster City Council, Royal Borough of Kensington and Chelsea, and LOTI conducted further ethnographic research to segment the digitally excluded population into groups with shared characteristics. Two of the segments ('Not for me' and 'Reliant on others') made up over half of the digitally excluded population from the research, and they also constitute those who are most entrenched in digital exclusion and therefore the most difficult to engage. We would like to conduct further segmentation analysis of these two major segments to deliver behavioural insights findings which in turn would enable the development of behaviour change pilots and interventions to reach the most digitally excluded residents and engage them with digital support to increase and improve their digital confidence, ability, and sustainable skills. Previously, public sector stakeholders have recognised the importance of the research and pledged their support for further work. After the res…

Official publications

MediumReferenceDate
FTS 83801d6d-421a-4f74-9e6a-ba9bf8b9e690-762783 28 June 2024
Contracts Finder 83801d6d-421a-4f74-9e6a-ba9bf8b9e690-762783 28 June 2024

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Frequently asked questions

What is the deadline to bid for this tender?
The submission deadline is 30 June 2024, 23:59. Check the official source, as dates can be modified.
What is the estimated value of this tender?
The estimated value published by the buyer is £50,000.
Who is the buyer of this tender?
The contracting authority is Cambridgeshire County Council (United Kingdom).
How can I bid for public tenders in the United Kingdom?
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Data collected from official public procurement sources. Amounts as published by the buyer.