Customer Insights Tracker
- Published
- 18 July 2025
- Procedure
- Restricted procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 041165-2025
- Reference
- ocds-h6vhtk-0561d1
- Official source
- Official source
CPV codes
- 73110000Research services
- 79310000Market research services
Description
The Rail Delivery Group (RDG) is seeking to procure a supplier to deliver three ongoing customer insight tracker surveys: the General Public Tracker, the Rail Demand Tracker, and the Customer Information Survey (InfoTracker). These trackers are essential for understanding public and customer perceptions of the rail industry, demand trends, and satisfaction with information provision, particularly during disruption. The appointed supplier will design and deliver robust, representative quarterly surveys, manage all fieldwork and data processing, and provide insightful analysis and regular reporting. The contract will be for two years, with an option to extend for a further three. All activities must align with PA23 procurement compliance, ensuring transparency, integrity, and data quality. Findings will support RDG’s strategic decision-making and stakeholder engagement, with outputs used internally and for external communications.
Official publications
- FTS · 041165-2025 · 18 July 2025
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Frequently asked questions
- Who is the buyer of this tender?
- The contracting authority is ATOC Limited / Train Information Services Limited (United Kingdom).
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