Customer Data Platform (CDP)
Reference ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2 · The British Broadcasting Corporation (BBC)
Awarded to mParticle, Inc for £8,000,000.
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Amounts and figures
Description
The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between £4.5 million - £8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| mParticle, Inc | £8,000,000 | 21 August 2024 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 64c0d711-2b0a-4809-a01f-ba9726f7f74c-790308 | 2 October 2024 |
| Contracts Finder | 64c0d711-2b0a-4809-a01f-ba9726f7f74c-790308 | 2 October 2024 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 25 April 2024, 14:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £8,000,000.
- Who is the buyer of this tender?
- The contracting authority is The British Broadcasting Corporation (BBC) (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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