Creative Services, Media Planning & Buying and Search Engine Optimisation
Buyer: Transpennine Trains Limited
- Published
- 30 January 2026
- Notice number
- 008695-2026
- Reference
- ocds-h6vhtk-03fbd9
- Official source
- Official source
Description
There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.
Official publications
- FTS · 008695-2026 · 30 January 2026
Other tenders from Transpennine Trains Limited
- VEAT Notice - Class 397 Train Services Agreement
- VEAT Notice - Provision of Cleaning and Environmental Services
- VEAT Notice - Class 397 Technical Support and Spares Supply
- Repair, maintenance and support services for Automatic Ticket Gate (ATG) systems across the TransPennine Express network
- TPT134 - Single Customer View Data Platform & CRM - Implementation & Managed Service
- Uniforms for TransPennine Trains Ltd
- Ticket Office Machines (TOMS) & Mobile Ticket Issuing System (MTIS)
- Provision of PSR Solution
- TPT134 - Single Customer View Data Platform & CRM - Implementation & Managed Service
- Uniforms for TransPennine Trains Ltd
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- The contracting authority is Transpennine Trains Limited (United Kingdom).
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