CM3601 Marketing Services
Reference ocds-h6vhtk-06d1fa · YORKSHIRE WATER SERVICES LIMITED
Closed. Estimated value: £14,250,000.
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Amounts and figures
Description
Yorkshire Water Services Limited is seeking to appoint suitably qualified and experienced marketing services providers to a framework agreement to support the planning, development, delivery and evaluation of integrated marketing and communications activity. The framework will support Yorkshire Water in delivering its strategic objectives, strengthening customer engagement and trust, raising awareness of key services and initiatives, promoting positive behaviours and supporting the organisation's wider business, environmental and public service priorities. The scope of the framework may include, but is not limited to, strategic marketing planning, brand development and management, creative strategy and campaign development, advertising, digital marketing, social media, content creation, customer engagement, audience insight and research, media planning and buying, campaign implementation, performance measurement and evaluation. Appointed suppliers may be required to provide services across a range of channels and audiences, developing effective, accessible and inclusive communications that respond to customer needs and deliver measurable outcomes. Activity may support customer awar…
Lots (2)
| Lot | Description | CPV code | Amount |
|---|---|---|---|
| 1 | Brand and Marketing Services | 79342000 Marketing services | £3,400,000 |
| 2 | Lot 2 Media Buying and Media Services | 79342000 Marketing services | £9,717,000 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 100162-2026 | 22 October 2026 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £14,250,000.
- Who is the buyer of this tender?
- The contracting authority is YORKSHIRE WATER SERVICES LIMITED (United Kingdom).
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