CM3419 Customer Insights
Reference ocds-h6vhtk-065527 · YORKSHIRE WATER SERVICES LIMITED
Awarded to ACCENT MARKETING AND RESEARCH LIMITED and 7 others.
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Amounts and figures
Description
Yorkshire Water Services Ltd is seeking to establish a Customer Insights Framework to support the delivery of its strategic objectives for Asset Management Period 8 (AMP8). This framework will enable Yorkshire Water to access high-quality, flexible, and innovative customer research and insight services to inform decision-making, regulatory compliance, and customer-centric service design. The framework will appoint a panel of experienced suppliers capable of delivering a broad range of qualitative and quantitative research methodologies. These may include, but are not limited to, customer satisfaction tracking, willingness-to-pay studies, behavioral insights, segmentation, vulnerability research, digital engagement analysis, and co-creation activities. The appointed suppliers will play a critical role in supporting Yorkshire Water's obligations to Ofwat, including the development of robust and defensible customer evidence for business planning and performance commitments under AMP8. Suppliers will be expected to demonstrate strong expertise in regulatory research, water sector experience (or analogous regulated industries), and the ability to deliver insight that drives tangible bus…
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| 1 | ACCENT MARKETING AND RESEARCH LIMITED | £3,000,000 | 7 August 2026 |
| 1 | DJS Research Ltd | — | 7 August 2026 |
| 1 | TRINITY MCQUEEN LIMITED | — | 7 August 2026 |
| 1 | Turquoise Thinking Ltd | — | 7 August 2026 |
| 1 | RED C RESEARCH LTD | — | 7 August 2026 |
| 1 | BOX CLEVER MARKETING INTELLIGENCE LIMITED | — | 7 August 2026 |
| 1 | THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITED | — | 7 August 2026 |
| 1 | EXPLAIN MARKET RESEARCH LIMITED | — | 7 August 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 076643-2026 | 12 August 2026 |
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