Change the Script phase 2
Reference ocds-b5fd17-fdc768d4-985d-404e-9f78-41860a167dcf · SOCIAL WORK ENGLAND
Awarded to Kindred Agency Ltd for £90,000.
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Amounts and figures
Description
The first phase of Social Work England's Change the Script Campaign was launched during Social Work Week 2024. It called on the TV and film industry to more accurately represent social workers on screen, boosting public perceptions and recognition of the profession in response to data that showed only 44% of the public think social work is well-respected in society. Campaign evaluation found a 67% increase in people agreeing that social workers deserve more recognition after viewing the campaign film. Given their central role in society, the key campaign objective for phase 2 would be to continue to increase public understanding, recognition and trust of social work as a regulated profession and show appreciation for a role that supports millions of people. It is a vital career. This would also support recruitment and retention within the profession.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Kindred Agency Ltd | £90,000 | 24 January 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 3c57caae-ce4c-4dda-8df7-873081e0448f-822614 | 3 February 2025 |
| Contracts Finder | 3c57caae-ce4c-4dda-8df7-873081e0448f-822614 | 3 February 2025 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 6 January 2025, 16:30. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £90,000.
- Who is the buyer of this tender?
- The contracting authority is SOCIAL WORK ENGLAND (United Kingdom).
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