Behavioural Barriers and Enablers for SPS (PLUS) Compliance: A COM-B Approach
Reference ocds-b5fd17-b66399b5-690e-49b5-bf08-fd6e6b36eb3e · Department for Environment, Food & Rural Affairs
Awarded to Thinks Insight and Strategy (Britain Thinks) Limited for £114,219.
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Amounts and figures
Description
The updated SPS (PLUS) Agreement introduces new compliance requirements aimed at simplifying agri-food trade between the UK and EU by reducing border checks and administrative burdens while maintaining food safety and biosecurity standards. These changes promise significant benefits, including increased UK exports and improved supply chain efficiency. However, SMEs, key players in food production and trade, face resource constraints and competing priorities, creating behavioural barriers that risk delaying readiness. Currently, there is limited understanding of what SMEs need to comply with SPS (PLUS) and the behavioural factors influencing their ability to adapt. These include attitudes toward regulation, perceived complexity, capacity limitations, and motivational drivers. Without targeted, evidence-based interventions, policy implementation risks being generic and less effective. This research will fill that gap by identifying behavioural barriers and enablers using the COM-B framework (Capability, Opportunity, Motivation). It will map friction points such as paperwork overload and unclear guidance, segment SMEs by readiness level, and design tailored interventions to supp…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Thinks Insight and Strategy (Britain Thinks) Limited | £114,219 | 11 February 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 892ae9a2-2c78-4ac0-a8d8-cb7b82bfe2b2-884078 | 16 February 2026 |
| Contracts Finder | 892ae9a2-2c78-4ac0-a8d8-cb7b82bfe2b2-884078 | 16 February 2026 |
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