Be Mighty. Recycle. Burst 6 - Media Buying
Buyer: WRAP
- Published
- 3 September 2025
- Estimated value
- £46,000
- Place of performance
- UKL
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 053546-2025
- Reference
- ocds-h6vhtk-059330
- Official source
- Official source
CPV codes
- 79340000Advertising and marketing services
Description
Wales Recycles has been running the nationwide Be Mighty. Recycle. campaign since 2020 and since 2023 has been focused on both food waste prevention and recycling. Despite the campaigns increasingly successful behaviour change results, there are still key groups, especially younger people and families, who waste more food than average and under-perform when it comes to recycling. The campaign has been proven to change behaviour among these high-waste groups by empowering them to waste less food and recycle what can't be eaten, supporting Welsh Government in reaching its ambitious waste and recycling targets. We promote both our own campaign assets and those of our partners through paid advertising throughout the campaign burst. Due to the nature of social media algorithms, organic posts often struggle to reach a broad audience. By running these assets as adverts, we can effectively target and engage new audiences across Wales. We require the provision of professional media services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This is to run the advertising of our assets on Meta, YouTube and TikTok. The main aim wil…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Golley Slater | — | — |
Official publications
- FTS · 053546-2025 · 3 September 2025
Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £46,000.
- Who is the buyer of this tender?
- The contracting authority is WRAP (United Kingdom).
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- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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