Audience Segmentation Refresh UID 120 - AWARD
Reference ocds-b5fd17-7eb23065-da5f-49c0-9eae-75a5dbae05f0 · Historic England
Awarded to Morris Hargreaves McIntyre for £30,000.
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Description
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Morris Hargreaves McIntyre | £30,000 | 11 February 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 85a4dc40-3106-4cf3-b0fa-3c46efd6cb30-883336 | 12 February 2026 |
| Contracts Finder | 85a4dc40-3106-4cf3-b0fa-3c46efd6cb30-883336 | 12 February 2026 |
Other tenders from Historic England
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 16 January 2026, 09:30. Check the official source, as dates can be modified.
- Who is the buyer of this tender?
- The contracting authority is Historic England (United Kingdom).
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