Audience Segmentation Refresh UID 120
Buyer: Historic England
- Published
- 15 December 2025
- Submission deadline
- 16 January 2026
- Estimated value
- £30,000
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 082957-2025
- Reference
- ocds-h6vhtk-05f5dd
- Official source
- Official source
CPV codes
- 79310000Market research services
- 79311400Economic research services
- 79315000Social research services
Description
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England’s Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
Official publications
- FTS · 082957-2025 · 15 December 2025
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 16 January 2026. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £30,000.
- Who is the buyer of this tender?
- The contracting authority is Historic England (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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