Audience Interactive Social Media Toolkit
- Published
- 2 October 2025
- Submission deadline
- 31 October 2025
- Estimated value
- £2,600,000
- Place of performance
- UK
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 061771-2025
- Reference
- ocds-h6vhtk-05a6f1
- Official source
- Official source
CPV codes
- 72212100Industry specific software development services
- 48510000Communication software package
- 48500000Communication and multimedia software package
Description
The BBC currently relies on IMI Social to capture, route, and curate audience contributions from SMS, social media, and WhatsApp, integrating them into BBC production workflows. This enables various on-air applications, such as reading SMS messages on the radio, playing WhatsApp voice notes, and rendering audience data for on-screen graphics. The platform processes millions of messages each month across radio, podcasts, news, and TV. Audience contributions via social media and SMS are a vital editorial component of live radio and TV programmes, often shaping content in real-time. Approximately 4,000 BBC users rely on the system to receive, moderate, and publish around four million messages per month. To ensure continuity, the BBC is procuring a new web-based Social Audience Engagement Solution. A well-structured system will provide key benefits including compliance, auditability, and adherence to governance models. Without it, there is a risk of operational gaps and non-compliance, potentially disrupting editorial workflows and impacting regulatory assurance.
Official publications
- FTS · 061771-2025 · 2 October 2025
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 31 October 2025. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £2,600,000.
- Who is the buyer of this tender?
- The contracting authority is BBC (British Broadcasting Corporation) (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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