AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
- Published
- 21 January 2026
- Estimated value
- £708,327
- Place of performance
- UK
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 005180-2026
- Reference
- ocds-h6vhtk-0609a0
- Official source
- Official source
CPV codes
- 79342100Direct marketing services
Description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase
Awards
| Awarded to | Amount | Date |
|---|---|---|
| ASDA STORES LIMITED | £78,703 | 21 January 2026 |
| Tesco | £78,703 | 21 January 2026 |
| Morrisons Groceries | £78,703 | 21 January 2026 |
| Sainsburys Supermarkets | £78,703 | 21 January 2026 |
| Waitrose Limited | £78,703 | 21 January 2026 |
| CO-OP WHOLESALE LIMITED | £78,703 | 21 January 2026 |
| ALDI Supermarket | £78,703 | 21 January 2026 |
| Lidl | £78,703 | 21 January 2026 |
| Marks and Spencer | £78,703 | 21 January 2026 |
Official publications
- FTS · 005180-2026 · 21 January 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £708,327.
- Who is the buyer of this tender?
- The contracting authority is AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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