Advanced Social Listening Tool
Reference ocds-h6vhtk-07b6f8 · BBC (British Broadcasting Corporation)
Prior notice.
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Amounts and figures
Description
The BBC is seeking a strategic partner to provide an audience intelligence and digital insight platform that enables a deeper understanding of public discourse, audience behaviours, cultural trends, and emerging issues across the digital landscape. The solution will support the BBC's ambition to make more informed editorial, marketing, communications, and audience engagement decisions through the delivery of timely, actionable insights. As audience conversations increasingly span social media, search platforms, online communities, user-generated content channels, and emerging digital ecosystems, the BBC requires a solution that goes beyond traditional social listening. The successful supplier will provide a comprehensive capability that combines social listening, search intelligence, influencer analysis, audience segmentation, and AI-powered insights within a single platform or integrated solution. The BBC seeks a platform capable of monitoring and analysing conversations across a wide range of digital sources in real time, identifying emerging trends, tracking sentiment, measuring campaign and brand performance, and understanding the influence of key voices and communities. The ab…
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 105923-2026 | 6 November 2026 |
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