2025-760 Strategic PR partner services requirement for AHDB

Amounts and figures

Description

A mini competition was released to shortlisted suppliers against framework RM6124 which falls under PCR15 and therefore using old notices. AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service. The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided. Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community. The contract runs from 1st April 2026 until 31st March 2027 with 1+1+1 options to extend.

Awards

Official publications

• 2024-741 Monitoring of Contaminants in UK cereals
  Published: 18 October 2025
• 2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)
  Published: 27 May 2025
• 2024-706 Internal Audit Services
  Published: 2 April 2025
• 2024-721 German Representative for beef and lamb trade development
  Published: 21 March 2025
• 2024-713 PR and Event agency in the food sector (Paris region)
  Published: 4 March 2025
• 2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)
  Published: 27 January 2025
• 2024-721 German Representative for beef and lamb trade development
  Published: 7 January 2025
• 2024-713 PR and Event agency in the food sector (Paris region)
  Published: 11 December 2024
• 2024-694 Belgium Representative for beef and lamb trade development
  Published: 6 December 2024
• AHDB France requirements for graphic design and communications
  Published: 6 December 2024

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Frequently asked questions

What is the deadline to bid for this tender?

The submission deadline is 13 October 2025, 12:00. Check the official source, as dates can be modified.

What is the estimated value of this tender?

The estimated value published by the buyer is £500,000.

Who is the buyer of this tender?

The contracting authority is AHDB (United Kingdom).

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