2024-709 Consumer Segmentation
Reference ocds-b5fd17-72fa034d-98b1-47c2-bdfc-13c71e8a19c5 · AHDB
Awarded to NielsenIQ for £260,000.
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Amounts and figures
Description
Award notice for Consumer Segmentation tender. AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers could apply for one lot or both.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| NielsenIQ | £260,000 | 1 August 2024 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 31945ff2-874c-4be6-a59a-5bfa250e85ae-788356 | 25 September 2024 |
| Contracts Finder | 31945ff2-874c-4be6-a59a-5bfa250e85ae-788356 | 25 September 2024 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 26 June 2024, 12:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £260,000.
- Who is the buyer of this tender?
- The contracting authority is AHDB (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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