TII382_Management of Advertising on Luas Light Railway
Transport Infrastructure Ireland (TII)
Awarded to Clear Channel Ireland Ltd. for €22,500,000.
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Amounts and figures
Description
TII Luas Operations Team is seeking a contractor to fulfil the potential of the ‘Sites’, engage effectively with the commuter audience and maximise the revenue return from ‘Sites’ to TII. The successful Tenderer will be required to market, sell, develop and manage the Advertising Business and to maintain the advertising assets in accordance with the terms of the contract. In this regard, TII Luas Operations manages a substantial network of outdoor advertising sites, potential and released, across the Luas tram network in Dublin. The advertising business includes, but not limited to, external and internal positions on network Tram fleets, fixed and digital advertising sites at Luas tram stops and other various locations near Luas tram lines (the “Sites”). Advertising could be (subject to conditions as set out in requirements / contract) in the form of; • advertising columns, • light boxes, • Luas Tram fleet, • internal portrait panels, • internal strapline panels, • internal window strip panels, • tram wraps, • new advertising sites on Luas, • through promotions and samplings, • back of Luas tickets, • handholds/wrist straps, • stop shelter wraps, • flat screen advertising on Trams …
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Price | Price@90 percent | — |
| Quality | Quality @10 percent | — |
Awards
| Lot | Awarded to | Amount | Bids received | Date |
|---|---|---|---|---|
| LOT-0001 | Clear Channel Ireland Ltd. | €22,500,000 | 2 | 4 July 2024 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00237788-2025 | 11 April 2025 |
| OJS | 72/2025 | 11 April 2025 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €22,500,000.
- Who is the buyer of this tender?
- The contracting authority is Transport Infrastructure Ireland (TII) (European Union).
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- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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