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Awarded European Union Supplies

Supply and Support of Eye Tracking Equipment

Buyer: University College Dublin ( UCD )

Published
27 August 2026
Estimated value
€150,000
Place of performance
IE061
Procedure
Open procedure
Lots
1
Notice number
00591318-2026
Reference
0b8334ae-d9fc-4c83-988e-a829793072e3
Official source
Official source

CPV codes

Description

The Behavioural Lab at the UCD Michael Smurfit Graduate Business School will use the eye tracking systems to support marketing and business research on consumer attention, decision making and user experience, as well as postgraduate teaching in these areas. The equipment will be used in lab based experiments with screen-based stimuli , for example advertising, websites, packaging, financial interfaces and in real world or semi naturalistic environments, for example retail settings and product trials. The system will also be integrated with other neuromarketing infrastructures such as EEG, GSR and other physiological sensors to enable multi-modal data collection. The objective is to provide a robust, long-term platform that can be used across multiple research projects and programmes, delivering clear value for money for the university.

Award criteria

Awards

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Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is €150,000.
Who is the buyer of this tender?
The contracting authority is University College Dublin ( UCD ) (European Union).
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Data collected from official public procurement sources. Amounts as published by the buyer.