Supply and Support of Eye Tracking Equipment
University College Dublin ( UCD )
Awarded to iMotions A/S. Estimated value: €150,000.
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Amounts and figures
Description
The Behavioural Lab at the UCD Michael Smurfit Graduate Business School will use the eye tracking systems to support marketing and business research on consumer attention, decision making and user experience, as well as postgraduate teaching in these areas. The equipment will be used in lab based experiments with screen-based stimuli , for example advertising, websites, packaging, financial interfaces and in real world or semi naturalistic environments, for example retail settings and product trials. The system will also be integrated with other neuromarketing infrastructures such as EEG, GSR and other physiological sensors to enable multi-modal data collection. The objective is to provide a robust, long-term platform that can be used across multiple research projects and programmes, delivering clear value for money for the university.
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Quality | Most economically advantageous tender | — |
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| LOT-0001 | iMotions A/S | — | 2 March 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00591318-2026 | 27 August 2026 |
| OJS | 165/2026 | 27 August 2026 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €150,000.
- Who is the buyer of this tender?
- The contracting authority is University College Dublin ( UCD ) (European Union).
- How can I bid for public tenders in the European Union?
- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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