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Awarded European Union Services

RFT for the provision of media strategy, buying and planning services for the Insolvency Service of Ireland

Buyer: Department of Justice, Home Affairs and Migration

Open in El Vínculo
Published
28 May 2025
Estimated value
€2,440,000
Procedure
Open procedure
Lots
1
Notice number
00345587-2025
Reference
fa9a2764-f83e-40c9-8514-f64a1572ad33
Official source
Official source

CPV codes

Description

The Insolvency Service of Ireland (ISI) is an independent statutory body that was established on the 1 March 2013 by the Personal Insolvency Act 2012 (the “Act”) to deal with personal insolvency. The functions of the ISI are set out in section 9 of the Act .The Services shall include but are not limited to the following: • Management of the media strategy, planning and buying activities; • Preparation of media plans based on briefs supplied by the ISI; • Analysis and interpretation of the ISI’s data to inform media strategy, planning and buying decisions: • Analysis of the media consumption habits of those segments of society at which the ISI’s communications strategy is primarily targeted; • Detailed analysis of media channels and provision of updates to the ISI on evolving patterns and techniques; • Purchase of media space and time on behalf of the ISI [applying (where available) any centrally negotiated media discounts] at the most economically advantageous rate, but also seeking to add further value by exploiting tactical media buying opportunities that may arise from time to time; • Assisting in the development of the ISI’s integrated marketing communications plan; • Providing…

Award criteria

Awards

Awarded toAmountDate
Dentsu Ireland Ltd €2,440,000 —

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is €2,440,000.
Who is the buyer of this tender?
The contracting authority is Department of Justice, Home Affairs and Migration (European Union).
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Data collected from official public procurement sources. Amounts as published by the buyer.