Return On Marketing Investments (ROMI) modelling tool
Buyer: Veikkaus Oy
- Published
- 16 January 2025
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 00032345-2025
- Reference
- 66e98128-1b1c-4a9a-8a52-3f5d9024e2e5
- Official source
- Official source
CPV codes
- 72316000Servicios de análisis de datos
Description
Veikkaus Oy is acquiring Return On Marketing Investments (ROMI) modelling tool to analyze and optimize its marketing strategies and actions. We are looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue and based on the modelling can forecast the optimal allocation to different marketing channels. The modelling software should be offered as SaaS.
Award criteria
- Price — The cheapest offer gets full points according to the weight value, and the points of other offers are proportional to the offer of the lowest bidder using the formula: (minimum given value / offered…
- Quality — The offer with the highest score gets full quality points and the points of other offers are calculated using a formula: (Score obtained/highest score obtained) * maximum points
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Objective Platform | — | — |
Official publications
- TED · 00032345-2025 · 16 January 2025
- OJS · 11/2025 · 16 January 2025
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Frequently asked questions
- Who is the buyer of this tender?
- The contracting authority is Veikkaus Oy (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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