Return On Marketing Investments (ROMI) modelling tool
Buyer: Veikkaus Oy
- Published
- 2 October 2024
- Submission deadline
- 31 October 2024, 10:00
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 00591638-2024
- Reference
- 66e98128-1b1c-4a9a-8a52-3f5d9024e2e5
- Official source
- Official source
CPV codes
- 72316000Servicios de análisis de datos
Description
Veikkaus Oy is acquiring Return On Marketing Investments (ROMI) modelling tool to analyze and optimize its marketing strategies and actions. We are looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue and based on the modelling can forecast the optimal allocation to different marketing channels. The modelling software should be offered as SaaS.
Award criteria
- Price — Total price
- Quality — Quality comparison
Official publications
- TED · 00591638-2024 · 2 October 2024
- OJS · 192/2024 · 2 October 2024
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 31 October 2024, 10:00. Check the official source, as dates can be modified.
- Who is the buyer of this tender?
- The contracting authority is Veikkaus Oy (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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